Why we exists

Because some thoughts are too relatable to stay in your head.

Product mockup

We’ve all had the thought

That moment when you read something and think,
“Wait… is this about me?”

We make products for those moments.

What we make

We design humor-driven apparel and everyday products inspired by real life — work stress, overthinking, social awkwardness, adulting struggles, and everything in between.

The goal isn’t just to be funny.
It’s to be accurate.

Our approach

  • Relatable first
    If it doesn’t feel familiar, it doesn’t make the cut.

  • Simple design
    Clean typography and visuals that let the joke land.

  • Everyday usable
    Made to be worn, gifted, or left on a desk without explanation.
Product mockup

Made when you order

We don’t mass-produce or overstock.
Each item is made only after you place an order, which helps reduce waste and unnecessary inventory.

It also means your product is made just for you.

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Who this is for

If you laugh at things you probably shouldn’t,

overthink simple conversations,

or survive most days with caffeine and sarcasm —

YOU’ll fit right in.

If something here made you smile, laugh, or feel slightly called out,
that’s kind of the point.

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